I write about work, travel, and the gap between what we say we believe and how we actually behave. Based in Bristol. Frequently in London.
Writing
Peter Drucker said the purpose of a business is to create a customer — through marketing and innovation. I've spent 15 years thinking about why he was right.
Six weeks, one car, no fixed plan. Notes from a road trip that started in New York and finished somewhere I didn't expect.
I was 30. It was a Tuesday. Here is what I learned about time, and about the things you keep putting off.
On doing the thing you are afraid of, and what happens on the other side of it.
Three years in Australia. What it taught me about distance, belonging, and what you carry with you when you go.
Things I've made
The problem
Living with type 1 diabetes means generating a continuous stream of health data — blood glucose readings, insulin doses, activity levels, HbA1c results. After 30 months I had enough data to potentially spot meaningful patterns. What I lacked was a clear way to see them.
What I wanted to build
Visual clarity on my own trends, and something I could share with my wife and doctor that would actually communicate where I need the most support — rather than a wall of numbers that only I half-understand.
Tools used
[Add your tools here]
What it's delivered so far
I can now see patterns I couldn't see before. It's changed conversations with my doctor, and given my wife a way to understand what's actually happening — rather than relying on my interpretation of it.
The problem
I owned a lot of things with no clear picture of what any of them cost, how old they were, when warranties would expire, or whether they were properly insured. Making smart decisions about spending felt harder than it needed to be.
What I wanted to build
A complete register of everything I own — age, cost, condition, warranty, insurance. A tool for thinking clearly about where available capital is best spent, which possessions are genuinely earning their keep, and what I should sell or upgrade.
Tools used
[Add your tools here]
What it's delivered so far
I've already found gaps in insurance cover, identified items I'd forgotten I owned, and made a couple of upgrade decisions with more confidence than I would have had otherwise.
Books I recommend
The Effective Executive
Everything I believe about how work should be done comes from this book. Short, specific, and right.
Shoe Dog
The most honest founder memoir I've read. Nothing is sanitised. Everything is useful.
Born to Run
Made me a runner. Makes a good case for why your body knows what it's doing.
Sapiens
The best single book I know for understanding where we came from and why we behave the way we do.
Zero to One
Short, specific, and right about the things that matter. Required reading if you're building something new.
About
I grew up in Greater London, studied architecture (didn't finish), and ended up in B2B SaaS for 15 years. Along the way I lived in Melbourne and Vienna, scaled three companies, and had a heart attack at 30.
I currently live in Bristol with my wife and two dogs. I'm interested in how ideas travel — from a founder's head to a customer's decision — which is why I've spent most of my career at the intersection of sales, marketing, and product.
Outside of work: I read a lot, write occasionally, cycle, run, and take long road trips. I've skydived, swum with sharks in the dark, and driven across America. I'm still looking for the world's best sticky toffee pudding.
Find me
I'm always happy to hear from people who've read something here. Particularly if you have feedback or suggestions on the personal projects above — if you've tackled something similar, or can see a better way to approach what I'm building, I'd genuinely like to know.